The organization has come out swinging over the last few months as major studios including Disney, NBCUniversal, Warner Bros., and now ViacomCBS remove their movies from theaters and go straight to consumers. Plus, bringing it to CBS All Access at the same time that ViacomCBS continues its expansion and rebranding of its streaming service makes sense for the company.ĪMC Theaters warned investors about its shaky future following financial fallout from the pandemicĪrguably, the group most frustrated by the decision is the National Association of Theater Owners (NATO). It’s not Tenet, Mulan, Black Widow, Wonder Woman 1984, or James Bond, where theatrical release is a big component.
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SpongeBob has more in common with those two films than Tenet, Mulan, or Wonder Woman 1984, which was also recently delayed for a second time by Warner Bros.Īlthough it’s unlikely that The SpongeBob Movie: Sponge on the Run will make as much going strictly digital as it might have in theaters, it’s a movie that ViacomCBS can pivot as a direct-to-consumer release. NBCUniversal spouted big numbers for Trolls World Tour, and Scoob! saw some action. Movies geared toward children have seen some success going the digital route. delayed Christopher Nolan’s highly anticipated time-bending blockbuster, Tenet, by two weeks from July 17th to July 31st, and analysts are questioning whether Disney will delay Mulan again from its current July 24th spot. Questions about whether audiences will head out to theaters to watch a movie while the pandemic rages, and directives from organizations like the CDC that suggest avoiding being in close proximity of other people, still linger. ViacomCBS isn’t the first studio to move one of its films to a digital release, but the timing of it sheds some light on how the studio sees the marketplace moving over the next several weeks and months. The timing of it sheds some light on how the studio sees the marketplace moving over the next several weeks and month
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“We’re happy to give kids and families a much-deserved lift in any way we can, and the PVOD release of the new SpongeBob theatrical and putting all seasons of the TV series on CBS All Access are two of the best ways I can think of to get immersed in the optimism and joy that this terrific character represents,” said Ramsey Naito, executive vice president of Nickelodeon’s animation production and development division. Earlier seasons of SpongeBob SquarePants are available for non-cable customers to watch via NickHits on Amazon - a separate Nickelodeon channel of sorts that offers access to a number of Nickelodeon shows for $7.99 a month. The movie will premiere first on premium video-on-demand services (like Amazon, iTunes, and other marketplaces) for an undisclosed amount of time before it moves to CBS All Access.īy the time it does move to CBS All Access, all prior seasons of SpongeBob SquarePants will also be available to stream, the company confirmed today. The SpongeBob Movie: Sponge on the Run was originally slated to hit theaters on August 7th, but is now delayed to 2021. Following in the footsteps of Trolls World Tour and Scoob!, The SpongeBob Movie: Sponge on the Run will skip its theatrical release and head straight to video-on-demand marketplaces before landing on CBS All Access.